Using Digital Strategies to Promote Better Choices Resulting in Healthier Communities


This session will provide an overview of a successful, innovative Community Wellness program. Primary funding was facilitated by the Center for Disease Control (CDC.) The program targets a variety of neighborhoods throughout the Quad Cities of Iowa and Illinois. These neighborhoods are composed of lower income families, highly diverse and in some cases victims of “food deserts.”  The communication strategies that will be presented are primarily digital, including online social media and advertising platforms, as well as various “community” focused activities. Clear and measurable objectives were established to better evaluate the impact of the communication program’s intent on changing behavior.

  • Randall (RJ) Jacobs, President, TAG Communications Inc.
  • Anne Spoden, Director of Digital Services, TAG Communications Inc.

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