An American Hospital Association Conference: SHSMD Connections 2026
This annual premier event brings together health care marketing, strategy, and communications professionals to share ideas, learn from peers, and strengthen their impact.
Grounded in the credibility of the American Hospital Association and shaped by the SHSMD community, the conference delivers practical insights, real world examples, and meaningful networking for health care strategists.
Who Should Attend
Hospital and health system professionals working in:
Marketing and digital engagement
Communications and public relations
Strategic planning
Business development
Innovation and consumer experience
Related roles in health care strategy
What to Expect
Practical and forward-looking sessions led by peers and industry leaders
Opportunities to exchange ideas and benchmark with colleagues
Tools and frameworks that can be applied back at work
