Amplifying Nurses’ Voices: Creating and Executing a Strategic Communications Plan

Strengthen your communication strategies and engage your organization to amplify nurses’ expertise and voice in the media. Previously called Strategic Engagement with the Media, this unique program is provided by AONL in collaboration with the George Washington University School of Nursing Center for Health Policy and Media Engagement.

Learn More and Register

Hear from expert faculty Barbara Glickstein and Diana J. Mason!

Nurse leaders are among the most trusted experts in health care, yet nursing expertise is often underacknowledged in media and community conversations. Designed for CNOs committed to elevating nursing’s influence, this in-person preconference workshop will guide the development of organizational communication strategies that highlight expertise, innovation, and leadership of the nursing workforce.  

You'll learn from expert faculty Diana Mason and Barbara Glickstein, the lead researchers on the Woodhull Study Revisited, which investigated nurses’ representation in the health news media. 

• Understand the Landscape: Explore why nurses’ voices are often missing from media and why it matters.
• Break Down Barriers: Identify organizational challenges that limit nurse visibility.
• Craft Powerful Messages: Learn how to frame stories and develop key messages that position nurses as trusted experts.
• Build Your Network: Join a community of leaders sharing strategies, successes and best practices for elevating nursing expertise.  

You’ll complete the program with: 

• A Strategic Plan to amplify nurses’ voices in media and organizational communications.
• Greater Visibility with more nurses featured as trusted sources in news stories.
• Proven Best Practices shared through a dynamic peer network of nurse leaders.

In addition, AONL may ask participants to provide media interviews as subject matter experts, providing individual and organizational exposure in the media. 

The program is for nurse executives who are interested in knowing how to develop effective communication strategies to raise the voice of nursing in the media, enhance their organization’s presence in the media by including nurses, and to elevate the nursing profession through media sources. 

This program is offered as an in-person preconference session ahead of AONL Inspiring Leaders 2026. 

Preconference Session

Sunday, March 29 | 8:00 a.m.-4:30 p.m. | Chicago

Barbara Glickstein, MS, MPH, RN, FAAN, Principal of Barbara Glickstein Strategies.

Diana J. Mason, Ph.D., RN, FAAN, Senior Policy Service Professor at the Center for Health Policy and Media Engagement at George Washington University School of Nursing. 

Richard Ricciardi, CRNP, PhD, FAANP, FAAN, Professor and Director of the Center for Health Policy and Media Engagement at The George Washington University School of Nursing. 

SPECIAL ASSISTANCE

AONL complies with the Americans with Disabilities Act and strives to ensure that no individual with a disability is deprived of the opportunity to participate in the program solely by reason of that disability. Through its agents, AONL will provide reasonable accommodations for a candidate with a disability who requests accommodations. Requests can be made by sending a written request 21 days in advance of the program. Contact AONL Education for questions.

CANCELLATION

A refund minus 20% will be granted to written requests received 14 days or more prior to the start date of the program. Cancellations must be submitted in writing via email to aonleducation@aha.org. No refunds will be granted after that date. No refunds will be granted for no-shows. Registrants unable to attend may send a substitute. If the substitute is not an AONL member, the nonmember differential must be paid in advance or onsite. All fees are transferable to the substitute less a $25 transfer fee.