Driving Service Line Growth: Strategy, Structure and Activation

Service lines can be more than organizational structures. This SHSMD course helps health care strategy, planning, service line, marketing and growth leaders turn service lines into coordinated engines for sustainable growth.

Across five live virtual sessions, participants will explore service line strategy, system-wide planning, governance, operating models, performance frameworks, regional growth, market activation and team readiness.

Course dates: September 9 to September 18, 2026
Format: Five live webinars with recordings included
Time: 12 to 1 p.m. CT
Audience: Health care strategy, planning, service line, marketing, business development, growth and clinical leaders

Key Topics

• Identifying high-impact service line growth opportunities
• Building aligned, system-wide service line strategies
• Strengthening governance, accountability and operating models
• Creating data-driven planning processes and business plans
• Assessing readiness, positioning and go-to-market activation

Participants will leave with practical frameworks, scorecards, readiness tools, worksheets and roadmaps they can bring back to their organization.

Additional recordings will cover service line and access growth, partnership models, market and patient insights, cancer care collaboration and ambulatory surgery strategy.

View full course details, session descriptions and registration information.