Toolkit highlights availability of flu vaccine for at-risk populations 

The American Hospital Association’s latest social media toolkit for spreading awareness of the flu this fall shares messaging on the availability of the flu vaccine for at-risk, vulnerable populations. The toolkit features messages and social media assets that hospitals can use on their channels. According to the Centers for Disease Control and Prevention, the 2026-2027 flu season started earlier and is more intense than usual, with flu infections growing or likely growing in 42 states. The CDC has reported at least 1.7 million illnesses, 25,000 hospitalizations and 1,400 U.S. deaths, although flu activity still is considered low nationally. The CDC recommends people get a flu shot.