To elicit more public gratitude for nurses, The DAISY Foundation kicked off a billboard campaign in New York City’s Time Square this month. The billboards, which also will run in other key markets, invite everyone who has had a positive experience with a nurse to express their gratitude by nominating that nurse for the international DAISY Award for Extraordinary Nurses. For the first time, patients and families can nominate nurses via the DAISY Foundation website. The foundation believes recognition is important to nurses’ resilience, especially during the pandemic. The award was created by the Barnes family to thank the nurses who provided compassionate care for one of their family members. (DAISY news release, 1/5/21)
