Coalition ad campaign highlights life-saving impact of hospital care
The Coalition to Strengthen America's Healthcare Dec. 4 launched a new national, seven-figure digital, cable and broadcast advertising campaign that highlights the importance of life-saving care unique to hospitals and health systems. The ad tells the story of a child named Beckett, who was born with a congenital heart defect and was given the chance for a healthy life by his community children’s hospital. A coordinated team of more than 40 professionals, including surgeons, physicians, nurses and more, performed three open-heart surgeries and delivered the life-saving care he needed. The AHA is a founding member of the Coalition. WATCH NOW
Related News Articles
Perspective
Just 23 days from now, more than 1,000 hospital and health system leaders from across the country will arrive in Washington, D.C., for the 2026 AHA Annual…
Headline
The AHA March 24 commented to the Centers for Medicare & Medicaid Services on upcoming requirements from the Consolidated Appropriations Act of 2026…
Headline
The White House today released its national policy framework on artificial intelligence. The framework includes several recommendations for Congress…
Headline
America’s hospitals and health systems are deeply committed to providing high-quality, accessible and affordable care, AHA President and CEO Rick Pollack March…
Headline
Registration continues for the 2026 AHA Annual Membership meeting, which will be held April 19-21 in Washington, D.C. Policymakers, legislators and thought…
Headline
The AHA Feb. 27 shared recommendations on the Health Data, Technology and Interoperability: ASTP/ONC Deregulatory Actions to Unleash Prosperity proposed rule,…