A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.
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A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.
A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.
Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.
Understand how the U.S. health care system works, including hospitals, physicians, consumers, and payers, in this foundational SHSMD course.
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Learn to design, execute, communicate, and measure strategic plans in health care. Five week online series with live sessions, on demand modules, and a SHSMD digital badge.
Futurescan 2026 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
Unlock the power of data tools built for health care marketers, strategists and communicators to elevate your marketing strategies.
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A leadership guide for executive strategists to grow talent, mentor future leaders, hire via the Career Center, engage at President’s Club and executive tracks, and contribute benchmark data.
Support your growth and your team’s with training, mentoring, data resources, and networking to expand your impact.
Tools, courses, mentorship, and networking to help early career strategists grow with confidence. Bookmark and return anytime.
Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
The SHSMD ADVANCE™ | Assess tool helps health care strategists – including marketers, planners, business developers, communicators, and physician strategists – evaluate and strengthen the skills needed for success in today’s evolving health care landscape.
Contact: Sharon Cohen
Discover how analytics and process optimization improve patient access, ease staffing strain, and boost efficiency in health care delivery.
Dive into the hottest topics in health care social media and discuss best practices from your peers.
Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.