Resource Library

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Part II - Baptist Health Jacksonville Case Study Live webinar: Wednesday, March 23, 2022 | Noon-1:00 p.m. Central Watch the webinar recording.
Part I - Best Practices for Data Utilization and Measurement Live webinar: Wednesday, March 9, 2022 | Noon-1:00 p.m. Central Watch the webinar recording.
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
The Thought Leader Forum report, sponsored by Kaufman Hall, shares what senior leaders feel about the profound impacts of the COVID-19 pandemic, the many changes made in response, and what health care will look like post pandemic. 
SHSMD Members and Nonmembers: View the recorded webinar below.
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging. 
Leaders from Lehigh Valley Health Network will discuss how they used insights from over medical claims from LexisNexis Risk Solutions to power their strategic decision support.
In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust and leading the way in humanizing brand experiences.
The Kaufman Hall 2021 State of Consumerism report details industry performance related activities designed to enable patients to become wholly involved in their healthcare.
Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.
EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.
This guide outlines a strategic planning process to help you craft a plan. Learn best practices, practical examples and insights from strategists.
AHA and SHSMD Transformation Talks: Executing your strategy — keys to transformational change
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
View the SHSMD webinar recording Live Webinar: August 26, 2021 A New Imperative: Consumer Expectations on Diversity, Equity and Inclusion in Health Care
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.