Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.
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This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.
A recent PwC study notes, "As "patients' beha
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.