CNO Shares His Pandemic Media Engagement Experience

Kit Bredimus, DNP, RN, CNO of Midland Memorial Hospital in Midland, Texas, discusses how he provided updates to the media about the COVID-19 crisis and how individuals could mitigate the spread. Writing in the September issue of Voice of Nursing Leadership, Bredimus explains how serving as a clinical expert in daily briefings about the virus in 2020 enabled him to develop relationships with reporters and paved the way for future media opportunities. He also used his social media accounts to amplify messages about mitigating the virus. Bredimus offers tips to nurse leaders for working with journalists, including crafting messages and fostering local connections.